Web 2.0 is a term which refers to the evolution, i.e. the second generation or version, of the Internet. It is used to describe the emergence of software programs and web-based activities that allow for and highlight the connectivity aspect of the Internet.

Web 2.0 focuses on web-based communities, networks and hosting services which are dependant on open-source, user-generated content and software programs. Web 2.0 relies on user collaboration, sharing and independent, as well as co-dependent, creation.

Web 2.0 is a term often used when discussing social media and accessible web and blog design (e.g. WordPress and Google Page Creator). Examples of Web 2.0 include wikis, blogs, folksonomies and social networking sites like Facebook and Myspace.

The audience participation theme of Web 2.0 introduces the idea of conversation on the Internet. Because of the nature of the web, its accessibility and reach have propelled some of these digital conversations throughout the World and can be (and have been) highly influential in the non-web realm, as well.

The Apollo Media Twist:

Web 1.0: “Here’s my website, read it and find out how great we are,”
Web 2.0: “Here’s something you might find valuable…for free! And if you want, there’s space below to share your thoughts.”

At Apollo Media, we believe for a website to generate revenue it must contain the essence of Web 2.0. That is, the website must:

• reflect an understanding of the user
• respect their intelligence
• offer intuitive navigation
• display clarity
• entice contact or sales

Contact an Apollo Media web strategist for a consultation in updating your company website or about creating your own a company blog.