Search engine marketing (SEM) refers to the general internet marketing practice of promoting web content by increasing its visibility on search engines, like Google. Since all search engines have the common goal to provide the most relevant search results for their users, SEM is driven by relevancy for the end user.

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Search engine marketing methods involve the use of keywords and the pursuit to land on the first few pages of the search engine results pages (SERPs). Statistics show that most web users click on the highest ranking websites (source: SEOmoz) and go no further than the third page of results.

SEM can include search engine optimization (SEO), search engine advertising (SEA), paid inclusion, Cost per Impression (CPI or CPM), and even social media marketing.  SEM is a booming industry as “in 2006, North American advertisers spent US$9.4 billion…a 63% increase over the prior year and a 750% increase over the 2002 year.” (Source: wikipedia for search engine marketing)

The Apollo Media Twist:

Our web strategists at Apollo Media plan successful revenue generation for our clients using search engine marketing channels. All our online campaigns stress relevancy and every marketing move has a reason: to generate revenue from online promotions.

If your company needs web marketing consultation, contact us at Apollo Media. Otherwise, subscribe to our blog and learn on your own how you can get the gargantuan exposure of promoting your business online with SEM.