What is Search Engine Marketing (SEM)? |
Search engine marketing (SEM) refers to the general internet marketing practice of promoting web content by increasing its visibility on search engines, like Google. Since all search engines have the common goal to provide the most relevant search results for their users, SEM is driven by relevancy for the end user.
Search engine marketing methods involve the use of keywords and the pursuit to land on the first few pages of the search engine results pages (SERPs). Statistics show that most web users click on the highest ranking websites (source: SEOmoz) and go no further than the third page of results.
SEM can include search engine optimization (SEO), search engine advertising (SEA), paid inclusion, Cost per Impression (CPI or CPM), and even social media marketing. SEM is a booming industry as “in 2006, North American advertisers spent US$9.4 billion…a 63% increase over the prior year and a 750% increase over the 2002 year.” (Source: wikipedia for search engine marketing)
The Apollo Media Twist:
Our web strategists at Apollo Media plan successful revenue generation for our clients using search engine marketing channels. All our online campaigns stress relevancy and every marketing move has a reason: to generate revenue from online promotions.
If your company needs web marketing consultation, contact us at Apollo Media. Otherwise, subscribe to our blog and learn on your own how you can get the gargantuan exposure of promoting your business online with SEM.
February 12th, 2008 at 9:42 am
These are some very interesting statistics. And I have seen first hand how you both bring success to projects you work on. It is a leap of faith for customers, but a little trust through you and they have seen the results. GOOD FOR YOU!
Dave
February 12th, 2008 at 10:21 am
Thanks so much for your comments, Dave.
Yes, SEM is still relatively new but people are slowly realizing the full potential of the Internet to market their businesses.
Since there are 1.3 billion users online, niche markets are now made up of thousands, if not hundreds of thousands, of people.
Marketing can now be exceptionally targeted (especially when analytics are used) so that advertising becomes valuable to the consumer, rather than being annoying and invasive.
Thanks for reading the Apollo blog and for the kudos, Dave!
February 13th, 2008 at 8:18 am
[…] engine advertising (SEA) is one section of search engine marketing (SEM), an internet marketing strategy using search engines as a website promotion tool. SEA involves […]
February 14th, 2008 at 11:35 am
[…] love (or link juice) is the single most important offsite search engine optimization there is in search marketing today. Even if your site lacks other organic SEO onsite optimization, enough link love will […]