Last night I had the honor of delivering a panel presentation on the business of blogging at the Society of Internet Professional’s Web 2.0 Conference at the Metro Toronto Convention Center, and I am pleased to report on its success. The event was well managed and it presented a great opportunity to share ideas with many experts and professionals who work extensively in social networking.

I would like to thank all those who attended and presented at this informative and engaging event, as well as Max Harnoon and the volunteers at SIP who had made the discussion possible. I especially enjoyed Martin Cleaver’s presentation on Wikis and how this collaborative tool is becoming so valuable for professionals searching for “blended perspectives” (to use his term) in creating meaningful content online.

Joel Alleyne’s detailed presentation on the differences between social capital, social networking, social networks and social media was also tremendously useful, as it helped clearly articulate the unique attributes of these relevant trends.

A special thanks also goes out to Paul Artiuch of New Paradigm for being the discussion’s moderator.

I encourage all those interested in Web 2.0 to look up these individuals when looking to expand their knowledge of Social Media Marketing. I look forward to discussing all the great information I learned at the SIP event and sharing it with Apollo Media’s clients, staff and blog community.