Press Releases (a.k.a. news releases) have come a long way over the years. Companies used to write them with the hopes that a journalist would pick up the story and provide publicity for the business.

The Internet is a self-publishing tool and has added a new dimension to press release writing and distribution. While reporters still find newsworthy stories through press releases, online press releases are written with a new audience in mind: the very people who have a vested interest in hearing what a company has to offer.

And of course to facilitate the Internet users’ search for relevant information, the online press release must also speak search engine language, that is, it must be optimized.

This section is devoted to Apollo Media’s online press releases. Please feel free to browse the content for a snapshot of what’s been happening in the company.

If you like what you read, contact us and talk to an Apollo sales representative about adding a press release aspect to your internet marketing initiatives.

Our dedicated press release writers will be posting articles about online press release writing and distribution so subscribe to the Apollo Media blog if you want to learn more. And don’t be shy, please post any questions you’d like answered and we’ll do our best to provide you with the best information out there.