“Most of the time, we deal with the obstacles by persevering. Sometimes we get discouraged and turn to inspirational writing, like stuff from Vince Lombardi: `Quitters never win and winners never quit.’ Bad advice. Winners quit all the time. They just quit the right stuff at the right time.” Seth Godin.

It’s coming up to a year now since we posted our first post here on the Apollo Media Blog. And we have something special in the works: a completely new blog!

So for the next few weeks, rather than researching and developing new content for the current blog, the Apollo team will be refocusing efforts on our new social media blog. We will be devising a novel strategy, considering a new target market and reinventing our design!

Of course, during this phase we will also be working on web projects for clients so if you own a business and need an effective Internet marketing solution, please feel free to contact us.

If you’re a reader and you’re into everything social media, then hang tight for July 15^th as we plan to launch Apollo’s fresh social media blog. And if you have any feedback or suggestions for direction, please share them in the comment section below.

More good news has flooded Apollo Media’s offices at 439 King St. West, Toronto, although it has us all standing a little straighter and watching our p’s & q’s. We are excited to work with our new client, leading image consultancy, Corporate Class Inc. and welcome the improved posture.

As one of North America’s leading image and protocol consulting firms, Corporate Class Inc. helps individuals and companies outclass the competition - at home and abroad. Focusing on business etiquette and training seminars, including international business etiquette, Corporate Class teaches clients how to project the image that will allow them to keep ahead of the competition.

Leading the company, Diane Craig is an inspirational woman who has helped hundreds of men and women (including some high profile figures like politicians) realize their professional and personal goals. Her 20 years industry experience and unique background in haute couture and fashion design lends Corporate Class Inc. a singular aspect to their image consultancy services. She is a sought after speaker at national business meetings, regularly gives comprehensive workshops to corporate groups, and offers private consultations on business etiquette, dress and dining.

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In response to a successful organic SEO campaign with Apollo Media, we are pleased to announce one of the top cosmetic surgery clinics in Toronto and our esteemed client, LaFontaine Surgery, has decided to enhance their web marketing strategy. We are preparing to launch a Google pay-per-click (PPC) campaign next week in effort to further extend La Fontaine’s reach online.

For over 20 years, La Fontaine has been helping people look as good on the outside as they feel on the inside. They have constantly been at the forefront of the plastic surgery industry specializing in breast augmentation surgery, liposuction surgery, nose surgery, surgical hair transplants, and many more surgical and non-surgical cosmetic procedures.

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Apollo is pleased to announce our new partnership with Air Tech, one of Ontario’s most respected and successful air conditioning technicians and specialists. With over 25 years of experience and with 9 locations in Ontario, Air Tech has been addressing both personal comfort and vital health concerns. Bringing their wealth of technical experience to residential, commercial and community centers, they offer their expertise in air conditioning, heating and air quality.

Now that Air Tech has established themselves as an industry leader within Ontario’s communities, they want to continue their success by expanding their marketing efforts online. With Apollo Media at their side, their commitment to their clientele’s well-being will be extended with a brand new website equipped with everything they need to ensure customer satisfaction.

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Being the sentimental saps that we are, our team at Apollo Media is excited to team up with a new company in their effort to create inventive and captivating greeting cards. They are an emerging player in the industry, specializes in creating cards that feature tiny recording devices so people can send personalized messages to their friends and family, creating a whole new meaning to sending wishes.

With a little help from Apollo, our new card company client is hoping to bring their ingenious creation to a wider audience looking to share moments in a more personal way. Our partnership will bring about a new and accessible website that effectively connects with customers and helps them send their most intimate sentiments.

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Earlier, Apollo announced that we’re currently developing several Facebook applications as part of our diverse social media marketing strategy. Our developers decided to have some fun using FBML (Facebook Markup Language) and created an exciting and addictive application that anyone can use! It’s called Friend BLOB.

Like wall art for Facebook, Friend BLOB allows users to display their friends’ profile pictures in an attractive collage on their profile page. Aside from being an easy way for you and your friends to see who is in your network, Friend BLOB can be updated with the click of the refresh button, changing up your friends’ faces for a new look.

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Apollo Media is very excited about working for our new clients at GPO Networks, who specialize in managing virtual executive offices for large business and corporations. GPO currently owns and operates five office business centers in Toronto, Mississauga and Montreal, providing suitable working space for both traveling and expanding businesses, complete with receptionist service, full service staff and the most comfortable conference rooms, reception areas and offices available.

Global Prime Office Network focuses on prompt, friendly and professional execution of their virtual business solutions. Concentrating on the details, their clients feel as if they never left home so they can feel comfortable in their impromptu business atmosphere and feel free to take care of their business. In order to properly convey GPO’s contribution to clients, Apollo is preparing an extensive overhaul of GPO’s website including a dynamic new design and effective SEO to better direct web traffic in their direction.

We are working hard to produce the most comprehensive web development package for GPO so they can strengthen their client relations online, bringing prospective business closer to their professional and well-managed office spaces. At Apollo Media, we fully understand the importance of a prestigious business image, and we are sure that our partnership with GPO will help businesses of all kinds achieve the powerful presence they deserve.

If you think you could use a new company website, contact an Apollo Media sales representative today.

Apollo Media is once again diversifying their Social Media Marketing strategies by tapping into the massive potential of Facebook. With over 64 million registered users and 100,000 new ones joining everyday, the Facebook Empire is estimated to be worth 15 billion dollars! Needless to say, the market is huge.

In May of last year, Facebook released their application program interface (API) to the public, allowing independent developers to try their hands at creating accessible tools, games and other features that everyday users can add to their profile pages. The release of this interface offered up a new avenue for social media marketers to reach their audience, creating fun, interactive and sharable ways of promoting products, places and people.

Realizing the possibilities that Facebook has created for companies, Apollo Media has taken the plunge and started developing applications to promote the services of our clients in new and exciting ways. Our team of developers has mastered FBML (Facebook Markup Language) and ready to produce cool new games, polls and other applications for our clients to better interact with their prospective audience.

Since exploring the potential of Facebook, we’ve been commissioned by a popular gaming company to create an application that will create excitement and competition among their target market. Stay tuned to Apollo’s Blog as we reveal more details about our applications…and let’s watch as Facebook becomes a major marketing force in the 21^st century!

Apollo’s own copywriter/web strategist Damien Van Vroenhoven has written “10 Questions every Blogger Should ask Themselves Before Posting” as a guest post for CopyBlogger.com. Identified as one of the top 25 marketing blogs to watch for in 2008 (source: Enterprise magazine in “Catching the Blog Buzz” by Evan Carmichael), CopyBlogger offers comprehensive articles for building better blogs and making the most out of social media networking.

We are truly honored to have one of our team members be featured on this indispensable resource for writers, marketers and bloggers. We hope that this Apollo Media contribution marks the beginning of a mutually beneficial relationship with CopyBlogger, as we continue to produce practical, entertaining and informative pieces to help you set the blogosphere on fire.

So once again, congratulations to Damien and a big thanks to CopyBlogger’s Brian Clark for accepting his post. Another shout out goes to our blog’s managing editor, Stephanie Miller, for her work in the post’s publication.

Are you still reading this? Head over to CopyBlogger and read the post right now!

Apollo Media is proud to announce that we have just launched the new website for Ontario-based paralegal firm Legal Action. The launch has been a long time coming, as we have been working fervently on the new design scheme, detailed content revisions and of course, their brand new paralegal services blog.

With SEO and social media optimization in mind, the new Legal Action site promises to translate the firm’s success online, reaching out to those in need of practical legal advice and representation. The Legal Action Blog in particular will host comprehensive news, FAQs and tips relevant to Ontario’s ever-changing legal landscape.

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