Having an effective blog or website is much more than having a fancy design and clear navigation. It’s not just about building links and advertising. To really make your efforts online successful, you have to place content as a top priority. Because of content’s paramount importance in the World Wide Web, we thought we at Apollo would review the importance of good copywriting, discussing its elements and purpose. To get straight to the core of effective copywriting and why it matters, we sat down with Apollo’s own copywriter, viral marketer and blogger Stephanie Miller.

Damien: Thanks for taking the time to have this discussion, Stephanie. It’s always a pleasure to sit down with someone who has so much experience writing for the web.

Stephanie: It’s great to be here. It’s always fun to have these conversations.

Damien: How about we start with an overview. For those not familiar with PR or marketing, could you give us your definition of copywriting and why it’s important?

Read the rest of this entry »

All of us at Apollo Media are sad to announce that our very talented copywriter/viral marketer (Chef/Yoga Master) Stephanie Miller has suffered a minor accident this past Tuesday. Thankfully, she is now a stable condition and on her way to recovery.

Well Steph we want to wish you a speedy recovery and give our regards to your friends and family at this time. We hope that you feel better soon so that we can have your tremendous energy and positive attitude (and your great cooking) brighten up our office again! We miss you Steph!!!!! Apollo Media just isn’t the same without you.

For all of our readers who have been enjoying Steph’s great posts, you are more than welcome to drop a line for her in the comments section below.

P.s. Steph, Apollo LOVES you!