Anticipating the needs and habits of your blog’s audience is crucial to its success. Merely writing what you think is appropriate doesn’t take into account the changing attention, attitudes and desires within your respective domain.

Reviewing your most popular (i.e. most viewed, read, commented, linked to, bookmarked, etc.) posts will give you a better understanding of what your audience wants. And if you desire a popular blog, then you should give your audience more of what they want.

Read the rest of this entry »

If you are consistently updating and revising your blog, it can become a treasure trove of articles, lists, links and images. But more often than not, this enormous wealth of information can be overwhelming to potential readers, so it’s important to have organizational features to make your blog more accessible and user-friendly.

Read the rest of this entry »

Blogging can be a daunting and all-consuming project. There’s the market research, initial setup, organization, writing and more research, maintenance, promotions, networking…the list goes on.

As a web marketing agency, we manage many blogs at the same time – for ourselves and clients. So it is especially important that we stay organized and on top of things. In order to do this, we’ve found several useful online sources that we’d like to share with you.

Here are the 6 websites we think every blogger should use: Read the rest of this entry »

One of the key features Apollo Media often includes in its web development package is the creation of an informative blog which brings clients closer to their target market.To make a blog successful, there are several important factors to consider that will help you meet the needs of your potential online audience. Read the rest of this entry »

Chances are if you’re reading this, you already know what a blog is and you may even frequent some of them on a regular basis. But there are many companies out there, while successful in the offline world, yet to take advantage of the enormous potential that a company blog can hold for establishing credibility and a positive image for their online public relations.

Apollo Media often includes blogs in their web development packages, so we thought we provide some clear reasons why you’re company needs a blog today! Read the rest of this entry »

Last night I had the honor of delivering a panel presentation on the business of blogging at the Society of Internet Professional’s Web 2.0 Conference at the Metro Toronto Convention Center, and I am pleased to report on its success. The event was well managed and it presented a great opportunity to share ideas with many experts and professionals who work extensively in social networking.

I would like to thank all those who attended and presented at this informative and engaging event, as well as Max Harnoon and the volunteers at SIP who had made the discussion possible. I especially enjoyed Martin Cleaver’s presentation on Wikis and how this collaborative tool is becoming so valuable for professionals searching for “blended perspectives” (to use his term) in creating meaningful content online.

Joel Alleyne’s detailed presentation on the differences between social capital, social networking, social networks and social media was also tremendously useful, as it helped clearly articulate the unique attributes of these relevant trends.

A special thanks also goes out to Paul Artiuch of New Paradigm for being the discussion’s moderator.

I encourage all those interested in Web 2.0 to look up these individuals when looking to expand their knowledge of Social Media Marketing. I look forward to discussing all the great information I learned at the SIP event and sharing it with Apollo Media’s clients, staff and blog community.

Apollo Media is happy to report on the success of the latest Toronto Bloggers Meet-Up, a monthly opportunity for bloggers from all kinds of experience and backgrounds to gather together to discuss issues relevant to blogging and the internet in general.

This month, the Apollo team had the pleasure of talking with Mauricio the Torontonian, Bill Longworth from VOTES (Vote to Eliminate Self Serving Politicians), Tiffany Strobel from Super Pink Blog and Shawn Dalton from End of Fees. We all engaged in a lively discussion over the politics of the Internet, how the media shapes our experiences as well as our respective rationales for entering the blogosphere.

Apollo Media also took the opportunity to discuss Darius’ 30 Day Blog Experiment which will help three bloggers of varying experience monetize their passions online through a comprehensive, step by step strategy.

Subscribe to the Apollo Media blog for updates on this exciting project as well as information on future Meet-Ups. Thanks again to all who came out, we hope to see you the next time around!