Apollo Media is once again diversifying their Social Media Marketing strategies by tapping into the massive potential of Facebook. With over 64 million registered users and 100,000 new ones joining everyday, the Facebook Empire is estimated to be worth 15 billion dollars! Needless to say, the market is huge.

In May of last year, Facebook released their application program interface (API) to the public, allowing independent developers to try their hands at creating accessible tools, games and other features that everyday users can add to their profile pages. The release of this interface offered up a new avenue for social media marketers to reach their audience, creating fun, interactive and sharable ways of promoting products, places and people.

Realizing the possibilities that Facebook has created for companies, Apollo Media has taken the plunge and started developing applications to promote the services of our clients in new and exciting ways. Our team of developers has mastered FBML (Facebook Markup Language) and ready to produce cool new games, polls and other applications for our clients to better interact with their prospective audience.

Since exploring the potential of Facebook, we’ve been commissioned by a popular gaming company to create an application that will create excitement and competition among their target market. Stay tuned to Apollo’s Blog as we reveal more details about our applications…and let’s watch as Facebook becomes a major marketing force in the 21^st century!