In Part 1 of the History of Social Media, we covered the origins of this cultural phenomenon and some of its characteristics. In Part 2, we discussed the first social networking site, Friendster, its rise and fall and the website that took its place, MySpace.

This post presents the next major Social Media boom, Facebook. We conclude our history lesson with the significant opportunities that SM offers for brands, marketers and businesses of all sizes through Social Media Marketing (SMM).

Facebook: Finding where you belong

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