The Rise and Fall of Friendster and the expansion of Social Media

After the central characteristics for Social Media were developed, it was only a matter of time until large masses of people began to flock these sites. The first major site to breakthrough to the mainstream was Friendster in 2003. Here are the facts:

1. Friendster started in 2002
2. Gained popularity through 3 main groups (Bloggers, the Burning Man arts festival attendees and gay men)
3. By May 2003 it had 300 000 users all from WOM (Word-of-Mouth)
4. Media coverage began and number grew exponentially

Downfall of Friendster

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