At Apollo’s Blog, we are contemplating some changes and revisions to our content, design and general focus, as we try to draw in a more specific target market that is familiar to or at least interested in social media. One of the things we are debating is the issue of post frequency: are we going to be posting on a daily basis? What are the benefits and pitfalls of such an approach?

For both our own blog, and yours, we thought we would go over some of the pros and cons of frequent posting as a way to come to some sort of conclusion, giving our blog a new sense of direction.

Pros:

• Posting daily or several times a week means your site will get more notice from search engine spiders looking for updates, so your ranking for keywords will go up.
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