There has been a lot of talk here lately at Apollo Media about focus. Streamlining your writing and discussions on your blog seems paramount when establishing a distinctive voice in your work and targeting a core readership that is going to stick around.
The problems with veering off your blog’s direction are clear and also apply to various forms of marketing. If a company strays too far from their tested image, or they try cultivating too many images at once, they can end up confusing potential customers. Is your company targeting young people or old? Do you want to appear authoritative and trustworthy or fresh and cutting-edge? Trying to do or say too many things at once leads to glaring contradictions and a perplexed audience.
Notice how McDonald’s doesn’t blatantly offer pizza or breadsticks on their regular menu? Sure, they could easily introduce them to some success, I think they even had pizza available a decade or so ago, but they are known for the Big Mac and their fries, so being eclectic with their menu just distracts people from what really made them so popular.
