Starting and maintaining your blog takes a great deal of self-discipline, honesty and perseverance. Why? Because developing strong content and earning a dedicated readership can be a long and turbulent process. At Apollo Media we recognize the common frustrations and difficulties involved in keeping focused and getting the most out of your blogging time.

The following is a short list of missteps and false starts that frequently occur in the blogosphere. Learning from these mistakes can help you keep your composure online and refine your writing, editing and designing techniques. Here are some common pitfalls bloggers often find themselves in:

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Writing
Posting
Reaching Out

Connecting
Directing
Killing Doubt

I’ll Brainstorm
To Inform
To Great Amounts

So Link Me
It’s All Free
I’m Building Clout

What is Twitter?

Twitter is the latest social networking craze. It integrates blogging and instant messaging into one easily accessible service. Twitter has often been referred to as ‘micro-blogging’ and ‘social instant messaging’ and involves tiny blog posts (under 140 characters) that let you share and keep of track of you and your friend’s everyday activities. Basically Twitter lets you provide updates between emails and blog posts, as you respond to the question “What are you doing”, or other queries, as you go about your day.

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At Apollo Media’s Blog, we often post articles detailing blog building strategies that improve your blog gradually over time, stressing patience and perseverance as your content and readership expand. There are, however, several tactics that can be employed immediately and on a daily basis to improve your blog.

While the long term strategies are equally useful and important, you should also consider these blog habits if you want to truly make your blog effective: Read the rest of this entry »

Some people find writing within the same boundaries and conventions can be a chore, severely limiting creativity. When you find that your blog’s content is lagging in variety, you might want to consider shifting gears a bit.

Take a look at some of these post types for ideas in how you can approach your content differently so you can rejuvenate your writing:

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In the world of blogging, there is great debate concerning which software applications are best suited for publishing on the web. While each of the major blogging platforms offer different benefits, we here at Apollo Media thought we would jump into the discussion with our own two cents.

Here are 10 reasons why we use WordPress as our weapon of choice:

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Last week, WordPress made the newest version of their blogging service available for download. There are a lot of new additions to 2.5, far too many to review in this post (check out the official WordPress Blog post for full details). Instead, we thought we’d briefly go over some of the major improvements that are suited to the average blogger:

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Getting readers to click on your RSS button is a lot harder than it might initially seem. While you may have great content and update your blog on a regular basis, getting a reader to subscribe to your blog is a matter of winning their confidence.

To build a loyal base of subscribers, you may want to consider some of the following points to make it a regular attraction to those interested in your niche: Read the rest of this entry »

Yesterday, we posted 50 inspirational quotes to help you blog. But sometimes some words just ain’t enough. Blogging can be tough work, especially when you’re under pressure to deliver consistent posts and keep within the confines of specific subject matter. Luckily, we live in the information age where inspiration is to found around every corner. To help energize your blogging adventures, here are some of the best sources of inspiration that bloggers can draw on when creating captivating content.

1. Other Bloggers. Always an easy source for inspiration, look towards blogs you admire and they will teach you valuable strategies that you can implement in your work. They also drive you to reach out to a wider fan base and set goals for yourself. Looking at blogs like Copyblogger and Problogger always leave us stunned, as their dedication to their audiences is extraordinary. Always responding to comments and consistently coming up with posts that offer advice has built them an enormous readership who actively comment and bookmark their articles – a goal all bloggers should strive for.
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To help jump start your creative engines, we thought we would present to you a compilation of inspiring quotes, some humorous, some profound, some instructive. Hopefully one or two of them will resonate with you, give you some food for thought and help you positively approach your blog.

The following list is divided by themes that we thought were pivotal to achieving success online. Enjoy.

On Blogging

“A well-executed blog campaign is not rocket science. It is, however, an act of love. That’s what gets in the way for some people. Love is scary stuff.” Hugh McLeod.

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