Apollo is pleased to announce our new partnership with Air Tech, one of Ontario’s most respected and successful air conditioning technicians and specialists. With over 25 years of experience and with 9 locations in Ontario, Air Tech has been addressing both personal comfort and vital health concerns. Bringing their wealth of technical experience to residential, commercial and community centers, they offer their expertise in air conditioning, heating and air quality.

Now that Air Tech has established themselves as an industry leader within Ontario’s communities, they want to continue their success by expanding their marketing efforts online. With Apollo Media at their side, their commitment to their clientele’s well-being will be extended with a brand new website equipped with everything they need to ensure customer satisfaction.

Read the rest of this entry »

Commenting on other blogs is a crucial step towards establishing successful relationships within the blogosphere and is a great way of drawing substantial traffic to your own blog. Valuable and insightful comments not only expand the conversation on the blogs they are featured on, they also present an opportunity for you to showcase your authority on particular subject matter and draw referrals from that blogger. Who knows, you can even be invited to provide a guest post or collaborate with others depending on the frequency and usefulness of your comments.

Now there are many bloggers out there who simply comment to shamelessly plug their own work. They may just write one or two sentences that only serve to promote their own blog, without providing anything substantial or relevant to the conversation. If you want to become a professional and credible blogger, you have to resist the temptation to merely plaster your blog’s name all over the place and learn to make valuable comments, earning the attention of other bloggers through your integrity, openness and honesty.

Read the rest of this entry »

At Apollo Media, we manage a wide variety of blogs and find ourselves constantly researching, fully immersing ourselves in the rapidly evolving world of Web 2.0. Because we are always taking on new tasks and developing different types of content, we’ve had to sort out the different types of blogs to better assess the function and purpose of each.

If you’ve ever been confused about blogs, here are 3 blog categories and their brief definitions:

Read the rest of this entry »

“Oh, so they have Internet on computers now”. Homer Simpson.

Sometimes blogging inspiration comes from the most unlikely places. While magazines and newspapers can teach you about creating captivating headlines, and books can teach you about proper sentence structure, tone and writing style, nothing can spark your creative energies like a quick trip into Springfield. What state? Which ever one the Simpsons are in, of course.

The following is a compilation of some of our favorite quips, catchphrases and odd-ball remarks uttered by Springfield’s finest with a brief description of how their words can help your blogging! While some of you may think that Homer, Bart, Ralph and Barney would be the worst people to take advice from, their inability to think inside the box will help you get outside it!

“Me fail English? That’s unpossible!” Ralph Wiggum.

The Hidden Beauty of Typos and Made Up Words

Since this line was first uttered many years ago, it has become one of Ralph’s signature displays of stupidity. That’s because ‘unpossible’ is instantly memorable, immediately grabbing people’s attention with its torturous mangling of proper spelling and grammar.

Made up words and deliberate typos are often a clever and playful way of grabbing the attention of your readers, creating a ‘mental hiccup’ in their minds that will either get them to laugh or push them to engage your content. Consider Nick Cernis’ “Made You Thunk” piece on CopyBlogger, where he discusses how purposeful typos, misquotes and made up words have worked to draw in readers and provoke responses from them. When used with caution and diligence, mangled writing Read the rest of this entry »

Being the sentimental saps that we are, our team at Apollo Media is excited to team up with a new company in their effort to create inventive and captivating greeting cards. They are an emerging player in the industry, specializes in creating cards that feature tiny recording devices so people can send personalized messages to their friends and family, creating a whole new meaning to sending wishes.

With a little help from Apollo, our new card company client is hoping to bring their ingenious creation to a wider audience looking to share moments in a more personal way. Our partnership will bring about a new and accessible website that effectively connects with customers and helps them send their most intimate sentiments.

Read the rest of this entry »

Flickr is one of the premier photo-sharing sites online that allows you to post your favorite photos, organize them into albums and share them publicly with a vibrant web community. Also, by tagging your photos, people can find your photos based on their content, comment on them, and even invite you into groups specific to the subject matter in your work.

Flickr is a great way to find exciting images, connect with other photographers and artists, and promote your photographic abilities. Flickr’s popularity can also be attributed to its easy integration with users’ blogs and websites, with attractive ‘Flickr badges’ that display your most recent, or random, pieces from your public albums right on your page. Having a Flickr badge adds another visual element to your blog and showcases your latest interests, travels and activities, letting your readers get to know you a little more.

Read the rest of this entry »

Earlier, Apollo announced that we’re currently developing several Facebook applications as part of our diverse social media marketing strategy. Our developers decided to have some fun using FBML (Facebook Markup Language) and created an exciting and addictive application that anyone can use! It’s called Friend BLOB.

Like wall art for Facebook, Friend BLOB allows users to display their friends’ profile pictures in an attractive collage on their profile page. Aside from being an easy way for you and your friends to see who is in your network, Friend BLOB can be updated with the click of the refresh button, changing up your friends’ faces for a new look.

Read the rest of this entry »

One of the key features of any successful enterprise - be it a business, service or product - is its brand. Branding involves the name and image or unique qualities that people come to recognize and associate with a company or group.

We see brands everywhere we go: on advertisements, in stores and in our homes. Where would McDonald’s be without the golden arches? Or Nike without the swoosh?

Read the rest of this entry »

Apollo Media is very excited about working for our new clients at GPO Networks, who specialize in managing virtual executive offices for large business and corporations. GPO currently owns and operates five office business centers in Toronto, Mississauga and Montreal, providing suitable working space for both traveling and expanding businesses, complete with receptionist service, full service staff and the most comfortable conference rooms, reception areas and offices available.

Global Prime Office Network focuses on prompt, friendly and professional execution of their virtual business solutions. Concentrating on the details, their clients feel as if they never left home so they can feel comfortable in their impromptu business atmosphere and feel free to take care of their business. In order to properly convey GPO’s contribution to clients, Apollo is preparing an extensive overhaul of GPO’s website including a dynamic new design and effective SEO to better direct web traffic in their direction.

We are working hard to produce the most comprehensive web development package for GPO so they can strengthen their client relations online, bringing prospective business closer to their professional and well-managed office spaces. At Apollo Media, we fully understand the importance of a prestigious business image, and we are sure that our partnership with GPO will help businesses of all kinds achieve the powerful presence they deserve.

If you think you could use a new company website, contact an Apollo Media sales representative today.

Basically, a blog carnival is a special event held on a blog. But this definition…lacks. Let’s take a moment to define the term properly and analyze just how it can really help your blog gain readership and authority within your niche.

Step Right Up!

A blog carnival is a pretty self-explanatory term in itself. Just like a real carnival, blog carnivals travel to different sites offering a variety of attractions, generally related to a single theme or topic. Blog carnivals are collaborative events that function in a similar way to magazines – they pull together a team of like-minded writers to focus on particular subject on a regular schedule.

Read the rest of this entry »